Showroom in Germany
Opening a showroom in Germany: three routes, one outcome.
Your customers want to see and touch the goods before they order. That takes space in Germany, but not necessarily your own. Here are the three routes side by side, with real costs and real timelines.
The three routes
Which one fits you?
1 · Your own showroom
FULL CONTROL · HIGHEST COST
Your own space, your own sign, your own opening hours. You need a lease, fit-out, staff and ongoing operation. Realistically about six months to opening. It makes sense when you already have revenue in Germany and will work the market long term.
2 · Shared showroom
SHARED COST · TEXTILE: TTM MUNICH
You share the space, reception and operation with other manufacturers and pay a monthly fee instead of rent and salaries. For textile manufacturers this runs through
TTM Munich. Considerably cheaper, but the sign is not exclusively yours.
3 · Representation without space
FASTEST START
No room of your own: your samples sit with us, meetings happen in meeting rooms, a local contact looks after your customers. Ready in weeks rather than months. Good for testing the market before you invest in space.
Costs
What an own showroom really costs.
The figures below are practical values from Munich. They vary by location and fit-out standard, but they show the order of magnitude you need to plan for.
- Rent
Around 200 m² of raw space in Munich: about €7,000 a month, plus service charges and deposit.
- Fit-out
Shopfitting runs between €100 and €1,000 per square metre depending on scope — one-off, but payable up front.
- Staff
One person on site costs roughly €4,500–6,000 a month all-in.
- Company & accounting
GmbH formation, share capital and ongoing tax advice come on top.
Together you land at roughly €6,000–8,000 a month before the first customer arrives. That is exactly why many manufacturers start with route 2 or 3 and build their own space only once the market carries it.
Our role
We run all three routes.
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Set-up
Space search, concept, managing design and fit-out partners, sample and collection layout, opening.
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Operation
Reception, appointments, sample dispatch and visit reports — by our team, under our direction.
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The legal frame
We coordinate formation, contracts and official procedures; we bring the lawyer and tax adviser.
Tell us what you want to show. We will cost out all three routes for your case, with your numbers rather than averages.
Request the numbers
FAQ
Answered briefly
Do I need a German company to open a showroom?
For your own showroom with a lease and staff you normally need a German company. For a shared showroom or representation you do not — there the contract stays a service agreement with us.
How long until opening?
Your own showroom: realistically about six months, because the space search and fit-out set the pace. Representation without your own space: a few weeks.
Who looks after my customers on site?
Our team in Munich, in German, Turkish and English. Staff work under the direction of METSE+ GmbH, as a service and not as staff leasing.
Is this only for textiles?
No. We handle set-up and operation for any sector. Only the shared showroom is textile-specific today, because that is where TTM Munich is building a space for textile manufacturers.
